Beijing Road Cultural Tourism Zone is located at the site where Guangzhou was first established. It has undergone more than two thousand and two hundred years of vicissitudes, yet its role as a business center remains unchanged. Now it has grown into a booming dynamic zone blending culture, commerce, and tourism. Unfortunately, the as it has grown over time, it has become disorganized and difficult to navigate.



Beijing Road Cultural Tourism Zone
Branding Design
Individual Project | 2017